❓ Got questions?

No. Amy speaks in natural, conversational English. She introduces herself as an AI receptionist so customers always know who they're talking to — but the conversation flows naturally, not like a rigid script. Most customers find the experience fast and straightforward.

Any trade that gets enquiries via a website: plumbers, electricians, heating engineers, builders, roofers, plasterers, landscapers and general maintenance contractors. We configure Amy specifically for your trade and your terminology — she knows what your customers mean when they say "combi boiler" or "first fix."

Yes — on the Growth plan we give the AI receptionist a custom name to match your brand. So she could be "Sarah from Smith Plumbing" or "Jake from Leeds Electrical" instead of Amy. On Starter and Professional plans, the name stays as Amy.

We typically have everything live within 48 hours of your onboarding call. We handle the full setup — Amy's configuration, Google Sheet connection, WhatsApp notifications and any automations you've chosen. You don't need to do anything technical at all.

Not at all. We set everything up for you. Once it's live, all you do is receive WhatsApp notifications and check your Google Sheet. There's nothing to configure, update or manage on your end.

Every lead is logged to your Google Sheet in real time — name, phone number, full address, job description and urgency, all filled in automatically. You also get a WhatsApp notification the moment a new lead comes in, so you're always across it even when you're on the tools.

No. All plans are month to month. There's a one-time setup fee of £497 which covers everything we build for you, then you pay monthly and can cancel any time with 30 days notice.

All plans include Amy as your 24/7 AI receptionist with full lead capture and WhatsApp notifications. The Professional plan (£297/mo) adds automated quote follow-up, invoice chasing and review requests. The Growth plan (£497/mo) adds a custom AI name and branding, multi-user access and a monthly strategy call. Most established tradespeople find Professional the best fit.

The setup fee covers the time it takes to configure Amy specifically for your trade, connect your Google Sheet, set up your notifications and integrate everything into your website. It's a genuine amount of work — we don't cut corners. You're getting a fully built system, not a generic template.

Most tradespeople see their first captured lead within hours of going live — usually a lead that would previously have been missed. The difference is most visible for anyone who misses calls regularly or doesn't have an answering service. If you're busy on the tools and your phone goes unanswered, Amy will make an immediate difference.

You deal with us directly — not a ticket system or a call centre. We're a small team and we take support seriously. If something's not working or you want a change made, you can reach us directly and we'll sort it quickly. Growth plan customers also get a monthly strategy call.

You can cancel any time with 30 days notice. There's no penalty, no awkward conversation, and no hidden fees. We'd obviously rather keep you as a customer, so if something's not working we'll always try to fix it first — but you're never locked in.